CASE STUDY
DTE Energy
For DTE Energy's 2.1 million Southeast Michigan customers, there's nothing more frustrating than a power outage. We put ourselves in the shoes of a stressed-out person with no WiFi, heat, or air-conditioning to guide our design of the DTE Energy app, which lets customers view energy outages, report their own outage, and track service repairs in real-time.
FEATURING
Outage Tracking
Report outages and track their progress.
Usage & Payment
View usages & make one-time or monthly payments.
Emergency Reports
Quickly report gas leaks, down power lines & more.
The app also provides the capability to find the closest grocery stores, coffee shops, and hotels with power - as well as make a bill payment. The new user experience reinvents how simple and fast it is for users to gain valuable information when they need it most.
200K+
Downloads
350k+
Outages Tracked Annually
125K+
Payments Completed Annually
25%
Improvement in Customer Satisfaction