# Detroit Labs > Detroit Labs designs and builds the mobile and web apps brands and enterprise use every day. One integrated team, with our clients from the earliest stages to long-term support. No handoffs. No gaps. Detroit Labs is a software design and engineering studio founded in Detroit in 2011. The company partners with Fortune 500 brands and mid-market companies to design, build, and maintain mobile and web applications. Detroit Labs operates as an integrated team—designers, engineers, and strategists working together from day one—rather than splitting design and engineering into separate phases. The company emphasizes long-term partnership over transactional vendor relationships, staying involved from discovery through ongoing support. ## Key Facts - **Founded:** 2011, Detroit, Michigan - **Track record:** 15 years of innovation, 100+ projects launched, 30 million users served - **Website:** https://www.detroitlabs.com - **Positioning:** "Your partner behind every scroll, click, swipe, and tap." ## Who This Is For Detroit Labs works with technology and product leaders at enterprise and mid-market companies (roughly 500–50,000+ employees) who are accountable for the quality, speed, and outcomes of digital product work. **Typical buyer titles:** - CTO / VP of Engineering – responsible for technical quality, architecture decisions, and build-vs-buy tradeoffs - CPO / VP of Product – accountable for roadmap execution, product-market fit, and shipping on time - CMO / VP of Digital – owns the customer-facing digital experience and conversion-driving products - CDO / Chief Digital Officer – leading enterprise-wide digital transformation initiatives - CEO / Founder (at mid-market organizations) – making direct decisions about technology investment and partnerships **Common triggers that bring clients to Detroit Labs:** - A net-new product needs to be scoped, designed, and built—and the internal team doesn't have the capacity or the right mix of skills to do it alone - An existing product or platform needs a significant redesign or rebuild to meet current user expectations or business requirements - The organization is undergoing a broader digital transformation and needs an experienced delivery partner who can operate at enterprise scale without losing speed or craft Detroit Labs is not typically a fit for early-stage startups pre-product/market fit, or for organizations looking for a low-cost offshore development shop. Clients come here when getting it right matters. ## Services Detroit Labs offers three core service lines: ### Product Discovery Help clients figure out what's worth building. Detroit Labs validates ideas quickly and takes concepts from hypothesis to a defined, buildable product—reducing risk before significant investment is made. - URL: /services/product-discovery ### Product Delivery End-to-end product development. Detroit Labs takes projects from concept to launch without the usual chaos, keeping quality high and clients informed throughout. - URL: /services/product-delivery ### Staffing Embedded talent placement. Detroit Labs places proven designers, engineers, and delivery leads directly into client teams, ready to contribute from day one. - URL: /services/staffing ## What Detroit Labs Helps Clients Do - **Take an idea to launch** – Figure out what's worth building, validate it fast, and take it from concept to a product customers actually use. - **Design better experiences** – Craft interfaces that are clear, considered, and built around how users actually think and move. - **Build and ship faster** – Go from concept to launch without the usual chaos, keeping quality high and teams in the loop throughout. - **Modernize what you have** – Move faster, reduce technical debt, and update aging systems without disrupting what's already working. - **Add the right people** – Place proven designers, engineers, and delivery leads into the right roles, ready to contribute from day one. ## Approach Detroit Labs works differently from traditional agencies. Most agencies split design and engineering, running strategy before development and routing feedback through multiple layers. By the time a product ships, context is lost and quality suffers. Detroit Labs provides one dedicated team—designers, engineers, and strategists working together from day one. No throwing work over the wall. No starting over because someone missed the brief. Focused, integrated work that moves fast and holds up under pressure. *"Dedicated teams. No handoffs. No gaps."* ## Values - **We're caring.** Empathy drives every decision—for clients, their users, and each other. Detroit Labs leaves things better than they found them. - **We're open and honest.** No surprises. No runaround. Clear communication and the trust that comes from it. - **We're courageous.** Detroit Labs asks hard questions, challenges assumptions, and speaks up when it matters. That's what good partners do. - **We're focused on impact.** Not here to solve the loudest problems—here to solve the right ones. ## Company History Detroit Labs was founded in 2011 by three founders who believed Detroit was the right place to build a different kind of software company—a Midwest work ethic, deep engineering roots, and a community that values craft over flash. What started as a small group with a big conviction has grown into a team that has shipped products for some of the most recognized brands in the country. From the beginning, Detroit Labs invested in the city that built them: training developers from the Detroit area, putting them to work on real products, and looking for ways to give back to the community. ## Select Clients Detroit Labs has worked with a broad range of companies across industries: Accumulus Synergy, Allegis Global Solutions, BASF, Bedrock Real Estate Services, Biggby, Black Family Development, Bosch Automotive Service Solutions, Bosch Mobility, Brown-Forman, Cadillac, Caesars, Camping World, Chevrolet, Cleveland Cavaliers, Commonwealth, Delta Professional Services, Dictionary.com, Domino's, Driven Brands, FCA, Ford Motor, Ford Smart Mobility, Future Bank, Gas Station TV, General Motors, Gleaners, Google, Guardian Glass, HTeaO, Hyundai-KIA America, Jimmy John's, Kia Motors America, Kimberly-Clark, Lithia Motors, Little Caesars, Michigan First Credit Union, Microsoft, MSX International, Novozymes North America, OnStar, Salesforce, Shinola, Slate, StockX, Stryker Corporation, Take5, DTE Energy, The University of Michigan, Volkswagen Group of America, Vroom ## Pages & Site Structure - `/` – Homepage: overview, capabilities, featured work, client list, latest thinking - `/services` – Services overview: "Built for teams who need more than a vendor. A partner who shapes, builds, and stays." - `/services/product-discovery` – Product Discovery service detail - `/services/product-delivery` – Product Delivery service detail - `/services/design-sprint` – Design Sprint service detail - `/services/staffing` – Staffing service detail - `/work` – Portfolio / case studies - `/company/about` – About Detroit Labs: history, values, approach, team - `/blog` – Blog index - `/careers` – Open roles - `/contact` – Contact form ## Contact & Engagement Detroit Labs invites prospective clients to get in touch directly through the website: - Contact page: /contact - CTA: "Let's build what's next for your business — together."