If you’ve ever built a software product, you probably had to go through a process that looks something like this:

  1. Write a detailed list of requirements.
  2. Hand off the requirements to a designer.
  3. Develop, then launch the product some months later.

This traditional approach to product development can make it hard to determine if customers will actually want to use your product before risking your team’s time and money to build it.

Luckily for cross-functional teams everywhere, there’s a better way to go from an idea to a proven solution. Companies like Apple, IDEO, and IBM have adopted the Design Sprint process as a way to reduce financial risk while building better products faster.

Developed by Google Ventures, a Design Sprint is a focused, week-long period where a team of people come together from different disciplines to answer critical business questions. It’s a way to see how customers react to a new idea before investing the time and expense of building a real product.

What Happens During a Design Sprint?

Whether designing a new product or improving an existing one, Design Sprints are a means of gathering valuable feedback from real customers within a 3-5 day session.

The first two days in a Design Sprint are all about determining which business question/problem our team should be focused on, and then coming up with lots of possible creative solutions.

Once there are multiple viable ideas on the table, the client, or “Product Owner,” selects one (or a few) for our team to prototype and test with their customers. We use design tools to create a low-fidelity version of the final product to present in our customer interviews.

On the final day of the sprint, our team spends the day conducting one-on-one interviews with real customers. They will use our prototype to complete a series of defined tasks, providing feedback on its ease of use and overall effectiveness in solving their problems.

Set your team up for a successful product launch.

The Design Sprint method puts the customer in the room with the people building the product. At the end of the week-long workshop, your team will walk away with the confidence and alignment to develop something customers want to use. Interested in learning more about Design Sprints? Fill out the form below!