Privacy Policy

Last updated January 3, 2022

 

Thank you for choosing to be part of our community at Detroit Labs, LLC (“Company”, “we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at hello@detroitlabs.com.

 

This Privacy Notice (“Notice”) describes how we collect, use, share, or otherwise process personal information in the course of operating our business, particularly in association with our marketing and business development practices and the operation of our website https://detroitlabs.com (the “Website”), our mobile application, or other digital communications we may provide (collectively, “Digital Services”). We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

 

“Personal information” as used in this Notice means information that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to a specific natural person. It does not include information that is considered anonymous, de-identified, or aggregated by applicable law.

 

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

 

TABLE OF CONTENTS

 

  1. INFORMATION THAT WE COLLECT
  2. HOW WE USE THE INFORMATION WE COLLECT
  3. WHO WE MAY PROVIDE YOUR INFORMATION TO
  4. REASONS FOR PROCESSING YOUR INFORMATION
  5. INFORMATION WE COLLECT FROM MINORS
  6. CONTROLS FOR DO-NOT-TRACK FEATURES
  7. PROTECTION AND STORAGE OF THE INFORMATION WE COLLECT
  8. YOUR CHOICES AND RIGHTS
  9. UPDATES TO THIS NOTICE
  10. HOW TO CONTACT US ABOUT THIS NOTICE

 

  1. INFORMATION THAT WE COLLECT

 

The types of information we may collect about you depends on your interactions with us as described below.

 

  • Personal information you disclose to us

 

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Digital Services, when you participate in activities on the Digital Services or otherwise when you contact us. For example, we may collect Personal Information when you contact us, request that we send you newsletters, alerts, or other materials, register for a webinar or event, fill out a form, respond to a survey, comment on a blog, or otherwise communicate with us.

 

The personal information that we collect depends on the context of your interactions with us and the Digital Services, the choices you make and the products and features you use. The personal information we collect may include the following:

 

  • Unique Identifiers: We may use this information to identify you as a unique individual, such as your name, telephone number, postal or e-mail address, social media identifiers, signature, and government issued identification numbers (such as your social security number or passport number). If you have registered with a Digital Service, we may also collect your account username and password.

 

  • Demographic Information: The information may include sensitive personal information or information about protected classifications, such as your age, gender, race, sexual orientation, marital status, or veteran status.

 

  • Professional or Educational Information: We may collect information related to your occupation, such as your current or previous employers, your job title, or other information about the organization with which you are affiliated. You might also provide information about your professional qualifications or your education, such as your fields of study, the institutions you may have attended, languages, qualifications, and certifications.

 

  • Geolocation Information: We may collect information related to your city, state or province, and country. When you access the Digital Services, we may collect geolocation information if you permit us to access such information so that we may provide you with content based on your location and your proximity to our offices.

 

  • Audio and Visual Information: We may collect your voice and likeness as captured in photographs, video, or audio recordings if you attend our events, visit our offices, or leave us a voicemail.

 

  • User Content: We may collect information such as comments or other material you post to our social media pages, blogs, or other forums on our Digital Services.

 

  • Preferences: We may collect information such as your stated interests, how frequently you wish to receive our newsletters, or other communications.

 

  • Any other information you choose to provide.

 

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

 

  • Information automatically collected

 

We may automatically collect and generate certain information when you visit, use or navigate our Digital Services, which may include the following categories of Personal Information:

 

  • Unique Identifiers: We might automatically collect information that uniquely identifies you or the device through which you interact with our Digital Services, such as your name, e-mail address, username, social media identifiers, IP address, and device and mobile advertising identifiers.

 

  • Device Information: We might automatically collect information pertaining to the device through which you interact with our Digital Services, such as the type of device used to interact with the Digital Services, that device’s operating system and version, your browser type.

 

  • Interaction Information: We might automatically collect information about your interaction with our Digital Services, such as the content you view and features you access on our Digital Services, the pages you view immediately before and after you access our Digital Services, whether and how you interact with content available on our Digital Services, and the search terms you enter on our Digital Services. We might also collect information about the events and materials in which you have indicated interest or for which you have registered or requested.

 

  • Geolocation Information: We might automatically collect information regarding your location, such as your ZIP code, city, state or province, country, or general geographic location as derived from your device data (such as your IP address).

 

The information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Digital Services, and for our internal analytics and reporting purposes.

 

We and our service providers or third parties engaged on our behalf may use cookies and similar tracking technologies (collectively, “Cookies”) to collect information from and store information on your device when you use, access, or otherwise interact with our Digital Services. For information about how we use Cookies and the choices you may have, please see our Cookies Policy. We do not currently respond to “Do Not Track” signals.

 

  • Information we collect from other sources

 

We may obtain information from other sources, such as business partners, or from business contact databases and enrichment services. We may also receive information about you from social media platforms, such as when you interact with us on those platforms or access our social media content. We may collect information about you from publicly available sources, such as public social media profiles, publications, and other websites or materials available through search engines.

 

We may collect the following categories of information from these other sources:

 

  • Unique Identifiers: We might automatically collect information that uniquely identifies you or the device through which you interact with our Digital Services, such as your name, e-mail address, username, social media identifiers, IP address, and device and mobile advertising identifiers.

 

  • Professional and Educational Information: We may collect information related to your occupation, such as your current or previous employers, your job title, or other information about the organization with which you are affiliated. You might also provide information about your professional qualifications or your education, such as your fields of study, the institutions you may have attended, languages, qualifications, and certifications.

 

  • User Content: We may collect information such as comments or other material you post to our social media pages, blogs, or other forums on our Digital Services.

 

  • Preferences: We may collect information such as your stated interests, how frequently you wish to receive our newsletters, or other communications.

 

  • Any other information you choose to provide.

 

  1. HOW WE USE THE INFORMATION WE COLLECT

 

We may use the information we collect for the various purposes, including:

 

  • To respond to your inquiries or communications.

 

  • To operate, troubleshoot, and improve the Digital Services.

 

  • To send you newsletters, updates, marketing communications, and other information or materials that may interest you.

 

  • To expand and maintain our list of contacts.

 

  • To manage your online account(s) with our Digital Services and send you technical notices, updates, security alerts, and other administrative messages.

 

  • To understand how people use our services, including by generating and analyzing statistics.

 

  • To advertise, provide, and assess the effectiveness of our events, promotional campaigns, publications, and services.

 

  • As we believe reasonably necessary or appropriate to comply with our legal obligations, to respond to legal process or requests for information issued by government authorities or other third parties, or to protect your, our, or others’ rights.

 

We may use anonymous, de-identified, or aggregate information that does not reasonably identify you for any purpose, as permitted by applicable law.

 

  1. WHO WE MAY PROVIDE YOUR INFORMATION TO

 

We do not sell your personal information. We also do not share personal information that reasonably identifies you with unaffiliated entities for their independent use except when we have your permission, are doing so at your direction, as needed to comply with our legal obligations, as permitted by applicable law, or as otherwise described in this Notice. 

 

We may disclose categories of information we collect to the following categories of recipients in furtherance of the purposes described above:

 

  • Our affiliates: We may share information with our offices and business entities located in jurisdictions around the world for any of the purposes listed above.

 

  • Our service providers: We may share information with third parties that perform services on our behalf, such as web-hosting companies, mailing vendors, analytics providers, event hosting services, and information technology providers.

 

  • Law enforcement, government authorities, or third parties with legal rights: We may share information as may be permitted or required by the laws of any jurisdiction that may apply to us, as provided for under contract, or as we deem reasonably necessary to provide legal services. 

 

  • Parties in connection with a business transaction: We may share information with service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets, as well as any bankruptcy or corporate reorganization.

 

We may share anonymous, de-identified, or aggregate information that cannot reasonably identify you with others for any purpose, as permitted by applicable law. Please note that any personal information that you post to a profile, blog, comment section, or forum on our Digital Services or social media pages may be available to other users of those forums or, in some cases, made publicly available.

 

  1. REASONS FOR PROCESSING YOUR INFORMATION

 

Certain jurisdictions require businesses like ours to have legal grounds for processing personal information. We may process or share your data that we hold based on the following legal basis:

 

  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.

 

  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

 

  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

 

  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

 

  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

 

  1. INFORMATION WE COLLECT FROM MINORS

 

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at dpo@detroitlabs.com.

 

  1. CONTROLS FOR DO-NOT-TRACK FEATURES

 

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. 

  1. PROTECTION AND STORAGE OF THE INFORMATION WE COLLECT

 

We deploy commercially reasonable administrative, technical, and physical safeguards designed to comply with applicable legal requirements and safeguard the information that we collect. This includes, when required or appropriate and feasible, obtaining written assurances from third parties that may access your personal information that they will protect such information with safeguards designed to provide a level of protection equivalent to those adopted by us.

 

However, no information system can be 100% secure. We cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control, including the Internet and wireless networks.

 

The Digital Services are controlled and operated by us from the United States. We may store the information we collect in the United States or in other countries where we or our service providers have facilities. We may transfer information to countries outside of your country of residence, including the United States, which may have data protection laws and regulations that differ from those in your country.

 

If applicable, any transfers of information originating from within the European Economic Area, the United Kingdom, and Switzerland to countries outside the EEA, UK, or Switzerland will normally be made on the basis of the model clauses approved by the European Commission for transfers from EU controllers to non-EU controllers, which may be found at the Commission’s website at https://ec.europa.eu. 

 

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). 

 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

 

  1. YOUR CHOICES AND RIGHTS

 

Marketing Communications: If you no longer wish to receive marketing communications from us, you can let us know by contacting us using the information available in the How to Contact Us section below. Our digital marketing communications may provide unsubscribe or opt-out mechanisms that allow you to modify your communications preferences. Please note that if you opt-out of marketing communications, we may still contact you with non-promotional communications, such as those about ongoing business relations or administrative messages.

 

Cookies: For information about the choices you may have in regard to our use of Cookies, please see our Cookies Policy.

 

Geolocation Data: If you have previously consented to sharing precise geolocation information with our Digital Services, you can choose to stop the collection of this information at any time by changing the preferences on your browser or mobile device settings.

 

Push Notifications/Alerts: If you have permitted one of our mobile applications to send you push notifications or alerts, you can deactivate these messages at any time in the notification settings on your mobile device.

 

Privacy Rights: We may operate in jurisdictions that impose varying obligations and that grant individuals differing levels of protection, particularly with respect to personal information. Depending on applicable law, you may have certain rights with respect to your personal information, including, for example, the rights to:

 

  • Request access to certain personal information of yours that we process.

 

  • Update or correct your personal information if you believe it is incomplete or inaccurate.

 

  • Erase or delete your personal information, subject to certain exceptions under local law.

 

  • Object to our processing of your personal information or otherwise restrict our processing activities.

 

  • Restrict certain transfers of your personal information to third parties.

 

  • Withdraw your consent to processing, where we base our processing of your personal information on consent.

 

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. You can exercise your rights (if applicable) by submitting a request using our form by clicking here or emailing us at dpo@detroitlabs.com. California residents can also submit requests toll-free by calling (866) 439-5227 and indicating they wish to submit a California Consumer Privacy Act rights request to us.

 

  1. UPDATES TO THIS NOTICE

 

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

 

  1. HOW TO CONTACT US ABOUT THIS NOTICE

 

If you have questions or comments about this notice, you may email us at hello@detroitlabs.com or by post to:

 

Detroit Labs, LLC

1520 Woodward Ave

Detroit, MI 48226

United States