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What we do

For over a decade, we have helped ambitious companies bring clarity to their digital initiatives, helping them discover, design, and launch innovative products and services.

Our Expertise

We facilitate your digital transformation journey in three key areas.


We begin by diving deep into your business and vision, combining understanding with ideation. It’s about grasping your needs and aspirations, and the unique facets of your audience. Through this process, we piece together every detail, enriching our exploration to craft a clear and innovative picture of what your project could become.

  • Vision Alignment
  • Insight Gathering
  • User Profiling
  • Experience Mapping


With a solid understanding in place, we begin transforming your ideas into a concrete plan. This stage involves estimating investment and desired business outcomes, strategizing, designing, and iterating—all to ensure that the final plan aligns perfectly with your goals and resonates with your audience.

  • Service Design
  • User Experience Design
  • Design Testing
  • Conceptual Modeling
  • Interface Design
  • Investment Sizing
  • Business Outcome Assessment


In this final stage, we bring your vision to life. Our team focuses on building a tangible, functional product from the detailed plans and designs. It’s about creating a solution that’s not just ready for launch but also set to make a meaningful impact in the market.

  • Interactive Prototyping
  • Functional Prototyping
  • Software Development
  • Market Introduction

“Working with Detroit Labs has been an incredible experience over the last eight years. From the initial consultation to the continuous refinements throughout the years, their expertise in UX design, product management, and engineering has played a pivotal role in the success of our digital consumer journey. Their dedication, passion, and seamless collaboration have transformed our digital engagement into a long-term partnership.”

Curt Carleton

Sr. Director, Digital & E-Comm at Inspire Brands

“It was really a pioneering effort that we did as a team. And it's been such a fruitful and productive relationship. Lineage as a company, wouldn't be here without the support of Detroit Labs.”

Eric Ristow

VP Product Management, Lineage Logistics

Let’s work together!


Curious? Let’s clarify.

How do you price your services?
Our pricing is as unique as your project. We offer tailored quotes based on the specific needs and scope of your project to ensure you get the best value.


Can you work with our in-house technical team?
Absolutely! We specialize in collaboration and can seamlessly integrate with your team to complement their expertise and help accelerate project timelines.


What if we have a limited budget?
We’re here to work with you to find a solution that fits your budget without compromising on quality. Let’s discuss your needs and see how we can make it happen.


How do you ensure the project stays on track?
We employ agile methodologies, regular check-ins, and transparent communication to keep your project on schedule and aligned with your objectives.


What industries do you specialize in?
Our expertise spans across various industries. We adapt our skills to meet the unique challenges and requirements of your industry.


How do we get started?
Starting is simple – reach out to us with your idea or project needs, and we’ll guide you through our process, from initiation to successful launch.


How long will it take to see results?
Project timelines vary, but we focus on delivering quick wins with a strategic approach to ensure you see progress and value from the outset.


Do you provide support after the project is completed?
Yes, we offer various support and maintenance packages to ensure your digital product continues to perform optimally post-launch.