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Chevy Game Time

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The award-winning, first-of-its-kind, second-screen experience explicitly built for Super Bowl XLVI

In the months leading up to Super Bowl XLVI, Detroit Labs partnered with Chevrolet and Goodby Silverstein & Partners to create the Chevy Game Time app, a truly unique second-screen experience while watching the Super Bowl. The apps allowed iOS and Android users to interact in real-time time, answering trivia questions about Chevy’s commercials and other facts surrounding the big game for a chance to win 1 of 20 Chevy cars plus thousands of other prizes. The app also included interaction through Twitter feeds, video streaming, real-time updating poll results, and push notifications.

The app generated millions of opportunities for Chevy customers to connect with the brand and went on to win a number of industry awards, including a Cannes Gold Lion.

 

700,000

App downloads

130,000

Concurrent users during game time

 

39000000

In-app impressions

 

1

Cannes Gold Lion & 10x industry awards

 

Chevy Game Time artifactsChevy Game Time artifacts

Chevy Game Time artifacts

Our Clients

Jimmy John’s, Volkswagen, DTE Energy, Bosch, GM, Rocket Mortgage, Domino’s, Hyundai, Chevrolet, Lineage