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Lineage Logistics

How we helped transform a massive network of warehousing data into actionable insights

As the world’s largest refrigerated warehousing company, Lineage Logistics needed a tool to unearth business insights from a complex set of operational, financial, labor, and safety data sourced from over 100 warehouses in different locations and time zones. On top of that, they were scaling up in North America and internationally. The resulting platform, metricsOne, now serves as their internal operations dashboard, supporting daily decision-making through key performance indicators and data visualizations.


Lineage Logistics photo


”It’s been such a fruitful and productive relationship, and Lineage as a company wouldn’t be here without the support of Detroit Labs.”

Eric Ristow

VP Product Management, Lineage Logistics


System Architecture

metricsOne needed to handle a massive amount of data from various underlying systems. It also needed to remain performant and readily available as the dataset and use of the platform scaled with Lineage’s expansion. Our team jumped right in, helping drive architectural decisions and constantly seeking creative ways to improve performance while not sacrificing data availability.


metricsOne design artifact



With the technical architecture coming together, our team designed a data-oriented experience that the Lineage team could use to monitor and influence decisions affecting large areas of their business. We made it easy to isolate the operations and finances of individual warehouses, entire regions, or the business as a whole, and further filter the data using a variety of tools.


metricsOne design artifact



In order to launch quickly and start learning the initial version of metricsOne was built using off-the-shelf React UI components. Our team then had the opportunity to design a system of purpose-built components and patterns to support the specific use-cases of the platform. The visual system we created — Klondike — established page layouts, chart types, accessible, data viz-friendly color palettes, and universal UI components to ensure a familiar experience across the platform.


metricsOne design artifact

metricsOne design artifact



When we first engaged with Lineage, it was important to launch quickly and learn. Our development team quickly got to work building a custom data aggregation service and API along with the initial React frontend application. At launch, metricsOne provided insight into a handful of business metrics, but has since grown to include many more.

We’ve continuously iterated on the platform with Lineage since its launch, adding new reports, improving performance, and the internationalization of the application for users outside of the United States.


metricsOne project team standup

Developer building metricsOne


Watch Eric Ristow, VP Product Management for Lineage Logistics, discuss the impact of metricsOne on an episode of Labs Live

Our Clients

Jimmy John’s, Volkswagen, DTE Energy, Bosch, GM, Rocket Mortgage, Domino’s, Hyundai, Chevrolet, Lineage