Transform Your Brand to Reach Digital-First Consumers
Digital-first customers are everywhere, thanks in large part to the COVID-19 pandemic. We see them equally in both B2C and B2B spaces. Unsurprisingly, the virus that rocked the globe has fundamentally changed consumer behavior and expectations. Salesforce researched 15,600 consumers and
Building an App? Start with These 3 Considerations
You’re building an app, and you have a million ideas. It’s exciting, challenging, and even a little scary, especially if you have never done it before. So how can you rein in your swirling thoughts and emotions as you take
Why User Research Is Critical for a Product Roadmap and MVP
You have a killer idea for a new app, but how do you turn it into something people will love? By understanding the who, what, and why of the app you're building, getting company stakeholders on board, and having a
Emerging Technologies: Why You Should Avoid the Shiny Objects
Emerging technologies are the adult equivalent of the proverbial “kid in a candy store”—we can’t get enough of them. But as a business, you can’t afford to be taken in so easily by the newest tools and gadgets. Helping your
Minimum Viable Product. Know What’s Necessary for Launch
From an outsider’s view, product development seems straightforward. You have an idea, build the product, and put it on the market for customers. But that way of thinking doesn’t allow for much flexibility, does it? So instead, the brains behind
4 Steps to Building a Product Roadmap
Your high-level strategic planning is done. (Victory!) Before you begin the journey of delivering your customers a new or improved digital product, you need to build your product development roadmap. Creating a clear product roadmap is foundational to the success of
Native vs. Web App: What’s the Difference?
Mobile devices are the primary driver of e-commerce. In 2021, smartphones accounted for almost 70 percent of retail website visits worldwide, and there’s no sign of that changing. Your business needs to get on board the mobile express. Shifting your
Will My Idea Work? Understanding the Discovery Phase of a Software Project
“You’ve got to walk before you can run.” Your business needs to build an app … yesterday. The trouble is that app development is a process, not a sprint. (Well, it includes sprints, but that’s another article.) From idea to design
App or Website: Which to Develop First?
Modern companies have to be digitally active, but the question is where? Social media is a given, but there’s also the larger digital presence of websites and apps. So how do you choose which to develop first for your business?
Don’t Need a Full Team for Your Software Development Project? Consider This Option
Your internal needs change over time, and you have to plot the best course forward to build or improve your software solutions. So you begin to think, Should I hire software developers? Would outsourcing be better? First, think about three things: