Providing a VIP Digital Experience Before, During, and After Check-In
Once upon a time, travelers partnered with travel agents, ate the boxed lunches on airplanes, and bugged the hotel front desk to check-in. This version of travel has gradually dissipated over the years, replaced by the internet and mobile devices. The
Hospitality Tech & The Employer Experience
Flash back to March 2020. Schools closed, streets emptied, and your usually booming hotel sat empty as reservations got canceled. Although we don’t need to relive all the details of the COVID-19 pandemic, every industry felt its sting from an
Giving Travelers a First-Class Digital Experience
Aviation and travel tech have gotten a bad rap in the past. Glitchy websites? Missing functionalities? Customers have endured a lot just to book a flight. Luckily, this tech is changing course. Get a then-now-future look at web and app
Elevate the Human Experience in a Digital World
Across industries—from retail to healthcare to tech—companies are struggling to keep up with customer expectations. The solution is clear: Everything has gone digital, and technology leads the way. But the real question is how best to take advantage of it.
Transform Your Brand to Reach Digital-First Consumers
Digital-first customers are everywhere, thanks in large part to the COVID-19 pandemic. We see them equally in both B2C and B2B spaces. Unsurprisingly, the virus that rocked the globe has fundamentally changed consumer behavior and expectations. Salesforce researched 15,600 consumers and
Building an App? Start with These 3 Considerations
You’re building an app, and you have a million ideas. It’s exciting, challenging, and even a little scary, especially if you have never done it before. So how can you rein in your swirling thoughts and emotions as you take
Why User Research Is Critical for a Product Roadmap and MVP
You have a killer idea for a new app, but how do you turn it into something people will love? By understanding the who, what, and why of the app you're building, getting company stakeholders on board, and having a
Emerging Technologies: Why You Should Avoid the Shiny Objects
Emerging technologies are the adult equivalent of the proverbial “kid in a candy store”—we can’t get enough of them. But as a business, you can’t afford to be taken in so easily by the newest tools and gadgets. Helping your
Minimum Viable Product. Know What’s Necessary for Launch
From an outsider’s view, product development seems straightforward. You have an idea, build the product, and put it on the market for customers. But that way of thinking doesn’t allow for much flexibility, does it? So instead, the brains behind
4 Steps to Building a Product Roadmap
Your high-level strategic planning is done. (Victory!) Before you begin the journey of delivering your customers a new or improved digital product, you need to build your product development roadmap. Creating a clear product roadmap is foundational to the success of